Scaling the Tail: Managing Profitable Growth in Emerging Markets by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove
Scaling the Tail: Managing Profitable Growth in Emerging Markets by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove PDF, ePub eBook D0wnl0ad
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.From reader reviews:
Barbara Harp:
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